Sustainability and a return to regional products are gaining importance in the catering and hotel industry. 70 percent of guests, according to a study by the Vienna University of Agricultural Sciences, want transparent and comprehensible indications of origin. Consumers wonder, "Where did you get the meat, eggs, vegetables, potatoes, fish ...?"
Milk, cheese and meat from the region...
"Consciously Tyrolean" means promoting the use of local food in the hotel and catering industry, a campaign that has set itself the goal of strengthening cooperation between tourism and agriculture. The "Conscious Tyrolean" award goes to all participating enterprises, which are characterised by a continued use of local produce. At the same time, the award works as a guide for visitors, who often care greatly about regionality in the food they consume.
Establishments with the AMA Gastro seal of approval inform their guests of regional specialties and the origin of the agricultural raw materials in the menu. This strengthens awareness of the rural tradition, makes it worth preserving the cultural landscape and ensures the successful interplay of agriculture and food in Austria. In addition, the AMA seal of approval hosts commit to fresh preparation and to not using any food imitations or genetically modified foods. This will be reviewed at regular checks.
The close cooperation with local farmers, food manufacturers and retailers not only increases the value of cuisine in the region, but also sets a strong signal against the globalised, uniformed taste on the world’s plates.
We are convinced of the unique flavor of our local products - you will taste it!